Developing a CX journey that stretches from marketing to product takes an enormous team and every part of the Hulu Brand, Product, and Greenhouse team was involved with our agency DixonBaxi.
This video captures the mission for the work and reveals how ‘one Hulu’ principles will now live on in all upcoming brand and culture campaigns
In celebration of Halloween every year we try to go bigger and better from the year before. 2020 was no exception, creating a virtual haunted fun-ride to let our users ‘scream it out’ after one hell of a year. Our team developed this in partnership with Greenhouse and Active Theory to create an award-winning site.
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Launched during the start of Covid with just a week to pull it off, the brand team set out to create a spot that didn’t include slow claps, the words “unprecedented times” or violins. But, instead delivered the notion that laughing is healing, and no matter what you may be experiencing during 2020, Hulu has the TV you feel like watching.
This spot is one of the best performing campaigns the brand has ever delivered with a record achieving CPA and brand metric scores far exceeding even those of the beloved Hulu Has Live Sports campaign.
For the second part of the Hulu Has Whatever You’re Feeling campaign, we continued to play into the mixed emotions the summer of 2020 brought about.
The penultimate installment of the ‘Hulu Has’ campaigns this holiday cheer, was delivered during the last month of 2020 before the final Hulu Has Live Sports campaign feat. Dame Dolla.