Strategic Brand Marketing Executive & Leader
I’m a brand storyteller. I’m kinetic, sharp, and daring with an enterprising and unafraid attitude to try new methods, push comfort levels and bring about bigger thinking. I am a marketing leader with 20 years of global marketing experience for some of the world’s most influential and loved brands.
I’ve worked around the world including New Zealand (where I’m from), London, New York, and Los Angeles. I currently head up brand and culture lab marketing at Hulu.
My inspiration comes from all things pop-culture, anthropological and artistic and these aspects come to life in the work I lead.
Redefining and customizing a process is one of my two favorite team sports - the other is finding the elusive piece of the puzzle to get to that ‘aha’ moment.
Current MFA Creative Writing Fellow
Former ad-agency executive leader
Former Deputy Editor for Campaign Brief UK and USA
Awards Juror
Award-winning Marketer
Panelist and Speaker
Published Industry Writer
My work has been covered by CNN, Deadline, Hollywood Reporter, USA Today, Adweek, Ad Age, Business Insider, FWA, Respectability, Nerdist, Blavity and Fast Company